Google Book Case Essay

Ancient Ages The Royal Library of Alexandria, or Ancient Library of Alexandria, in Egypt, was one of the largest and most significant libraries of the ancient world. The Library is famous for having been burned, resulting in the loss of many scrolls and books, and has become a symbol of â€Å"knowledge and culture destroyedâ€Å". A single piece of writing might occupy several scrolls, and this division into self-contained â€Å"books† was a major aspect of editorial work. King Ptolemy II Philadelphus (309–246 BC) is said to have set 500,000 scrolls as an objective for the library. [17] Mark Antony supposedly gaveCleopatra over 200,000 scrolls (taken from the great Library of Pergamum) for the library as a wedding gift Ancient Ages Egyptian Papyrus After extracting the marrow from the stems, a series of steps (humidification, pressing, drying, gluing, and cutting), produced media of variable quality, the best being used for sacred writing. Dresden Codex The only currently deciphered complete writing system in the Americas is the Maya scroll. The Maya, along withseveral other cultures in Mesoamerica,  constructed concertina-style books written on Amatl paper. Nearly all Mayan texts were destroyed by the Spanish during colonization on cultural and religious grounds. One of the few surviving examples is the Dresden Codex. A Chinese Bamboo Book Writing on bone, shells, wood and silk existed in China long before the 2nd century BC. Paper was invented in China around the 1st century AD. 3 4 Middle Ages â€Å"At the end of the Middle Ages, in a small town in the Rhine Valley, an unassuming metalworker tinkered with a rickety wine press, metal alloys and oil-based ink. The result of his labors was an invention that took the world’s information and made it exponentially more accessible and useful. † Google Corporate Website on Johannes Gutenberg1 Handwritten notes by Christopher Columbus on the Latin edition of Marco Polo’s Le livre des merveilles. Modern Ages Among a series of developments that occurred in the 1990s, the spread of digital multimedia, which encodes texts, images, animations, and sounds in a unique and simple form was notable for the book publishing industry. Hypertext further improved access to information. Finally, the internet lowered production and distribution costs. An electronic book (variously: e-book, eBook, ebook, digital book, or even e-edition) is a book-length publication in digital form, consisting of text, images, or both, and produced on, published through, and readable on computers or other electronic devices. â€Å"Modern Book Printing† sculpture, showing a pile of modern codex books. First printed book in Georgian was published in Rome, in 1629 by Niceforo Isbachi 5 6 1 10/7/2013 No. of Books in History Technological Advancement US-published print book manifestations, by publication date (1900-2008)* 7 8 General Statistics Market Share & Penetration 9 10 What happen in the U. S. Book Market E-Book Adoption by World’s Regions 11 12 2 10/7/2013 How reader discover books? E-Book vs Print-Book 13 14 Battle among the best Battle among the best 15 16 A Visual Look at â€Å" There is nothing more fun than doing that work† 17 18 3 10/7/2013 Mission & Goal A Visual Look at A Visual Look at Google’s mission is to â€Å"organize the world’s information and make it universally accessible and useful. † In order to accomplish this goal, Google stresses two main ideals: (a) always focus on the user and (b) there is always more information out there. â€Å"bring all the world’s information to users seeking answers. † In the interest of the user, Google aims to 19 20 Ethical Commitment A Visual Look at A Visual Look at Google’s basic ethical commitments were famously captured in its early This motto, which frames Google’s Code of motto: Conduct – and looking clearly over its shoulder at Microsoft – stands for its â€Å"recognition that everything we do in connection with our work at Google will be, and should be, measured against the highest possible standards of ethical business conduct. † â€Å"Don’t be evil. † 21 22 Where it all begins †¦ In 2002, Larry Page start this question. Where it all begins †¦ â€Å"How long it would take to scan every book in the world† ? After conducting their experiment, Page and team decided to travel the country to understand how existing digitization projects worked and how Google could use its technology to improve these efforts. To answer the question, Page and his team experimented on a 300-page book with a high-resolution camera and a musical metronome â€Å"We took the pictures to the beat of the metronome so he wouldn’t be taking pictures of my thumbs. † University of Michigan, the most precise estimation for scanning UM’s university library (7 million volumes) was  1,000 years. million books. 24 By 2010 Google had scanned more than 12 23 4 10/7/2013 The Partner Program The Partner Program works with authors and publishers to form a technological database of physically represented knowledge and to transfer this knowledge into a new digital format for use by future generations. In the users’ interest, each book added is one closer to Google’s overarching goal: The Library Project The Library Project Google has continued working with major libraries to include their volumes in Google Books. The Library Project serves users the same way a card catalog would. The Library Project functions as a tool to connect readers to relevant texts, many of which are out of copyright and would otherwise be impossible to find. Jo Guldi, a University of California (UC) doctoral candidate, proclaims, â€Å"This is huge. † She explains that UC’s partnership with Google Book Search allows scholars, students, and faculty to search through UC Library’s 5 million books online rather than having to laboriously search through 28 miles of universal access to organized information that is not partial or mutated. The Gulf War Chronicles, after entered into Google Book Search, sales ranking  jumped on the Barnes & Nobles index by 85%. 25 shelves. 26 The Library Project The Library Project As the director of one of the dozens of libraries around the world partnering with Google, Harvard University Library’s Sidney Verba believes the Library The Library Project The Case Study Advancement of Mankind Authors’ Inspiration & Business Ethics Project is an undertaking actively capturing the potential of the future: The new century presents important new opportunities for libraries, including Harvard’s, and for those individuals who use them. The collaboration between major research libraries and Google will create an important public good of benefit to students, teachers, scholars, and readers everywhere. The project harnesses the power of the Internet to allow users to identify books of interest with a precision and at a speed previously unimaginable. The user will then be guided to find books in local libraries or to purchase them from publishers and book vendors. And, for books in the public domain, there will be even broader access. Public Libraries, Universities Authors. Individuals Publishers Liberating or Appropriating 27 28 Discussion Who is harmed by Google’s Print Library program? Make a list of harmed groups, and for each group, try to devise a solution that would eliminate or lessen the harm. Discussion1 The Library Project Authors Guild Class Action Suit The Authors Guild is America’s â€Å"oldest and largest professional society of published authors, representing more than 8,000 writers. † Its stated purpose is to â€Å"advocate for and support the copyright and contractual interests of published writers. † The Guild lobbies on the â€Å"national and local levels on behalf of all authors on issues such as copyright, taxation, and freedom of expression,† and intervenes in publishing disputes. 29 30 5 10/7/2013 Discussion1 The Library Project Authors Guild Class Action Suit Discussion1 The Library Project Not only AG, Not only Google It accused Google of â€Å"unauthorized scanning and copying of books through its Google Library program† By reproducing for itself a copy of those works that are not in the public domain, Google is engaging in a massive copyright infringement. It has infringed, and continues to infringe, the electronic rights of the copyrighted holders of those works . . . Google has announced plans to reproduce the Works for use on its web site in order to attract visitors to its web sites and generate advertising revenue. the American Authors Guild, the Australian Society of Authors and the Quebec Union of Writers filed a lawsuit on September 12 against five major universities working with Google on their Google books project. As reported in the New York Time, the lawsuit asserts that â€Å"by digitizing, archiving, copying and now publishing the copyrighted works without the authorization of those works’ rights holders, the universities are engaging in one of the largest infringements in history. † The lawsuit is against Google and HathiTrust The Guild claimed the display of these books online resulted in â€Å"depreciation in the value and ability to license and sell the Works, lost profits and/or opportunities, and 31 damage to their goodwill and reputation. † HathiTrust is a large-scale collaborative repository of digital content from research libraries including content digitized via the Google Books project and Internet Archive digitization initiatives, as well as content digitized locally by libraries. 32 Discussion1 The Library Project Not only AG, Not only Google The authors are seeking to â€Å"impound† approximately 7 Discussion1 The Library Project The LCA Strikes Back million copyrightprotected books that they claim were illegally scanned by Google and handed. over to HathiTrust, a partnership that includes over 50 research institutions and libraries. HathiTrust, which includes institutions such as MIT, Harvard and Johns Hopkins is currently compiling their own digitized library that includes many books to which the authors still hold rights to, according to the Authors’ Guild. In addition to HathiTrust, their suit takes aim specifically at the University of Michigan where HathiTrust is based, the University of California, the University of Wisconson, Indiana University and Cornell University. The Library Copyright Alliance (LCA) consists of three major library associations — the American Library Association, the Association of Research Libraries, and the Association of College and Research Libraries. The purpose of the LCA is to work toward a unified voice and common strategy for the library community in responding to and developing proposals to amend national and international copyright law and policy for the digital environment. The LCA’s mission is to foster global access and fair use of information for creativity, research, and education. 33 34 Discussion1 The Library Project The LCA Strikes Back Discussion1. The Library Project The LCA Strikes Back Two days after the lawsuit was filed the Library Copyright Alliance condemned AG â€Å"The case has no merit, and completely disregards the rights of libraries and their users under the law, especially fair use,† The â€Å"fair use† that the LCA is referring to is a legal doctrine that allows the reproduction of copyrighted material under certain circumstances. Even the US Copyright Office admits that â€Å"the distinction between fair use and infringement may be unclear and not easily defined. There is no specific number of words, lines, or notes that may safely be taken without permission. † How the fair use is defined? 35 36 6 10/7/2013 Discussion1 The Library Project American Association of Publishers Lawsuit Discussion1 The Library Project American Association of Publishers Lawsuit The publishing industry is united behind this lawsuit against Google and united in the fight to defend their rights. While authors and publishers know how useful Google’s search engine can be and think the Print Library could be an excellent resource, the bottom line is that under its current plan Google is seeking to make millions of dollars by freeloading on the talent and property of authors and publishers. According to an AAP press release, the suit was filed on behalf of five major publisher members of AAP The Association of American Publishers (AAP) is the national trade association of the U. S. book publishing industry, with over 300 members. These include â€Å"major commercial publishers, as well as smaller and non-profit publishers, university presses, and scholarly societies. The AAP mission is â€Å"the protection of intellectual property rights in all media, the defense of the freedom to read and the freedom to publish at home and abroad, and the promotion of reading and literacy. † 37 38 Discussion1. The Library Project How did Google respond? Discussion1 The Library Project Google’s Definition of â€Å"Fair Use† Google further supported its â€Å"Fair Use† argument by asserting the exact premise of the Supreme Court explanation in a precedent case. In a section of Google’s Books Search website titled, â€Å"What’s the Issue? ,† Google defended its stance: Google Print is an historic effort to make millions of books easier for people to find and buy. Creating an easy to use index of books is fair use under copyright law and supports the purpose of copyright: to increase the awareness and sales of books directly benefiting copyright holders. This short-sighted attempt to block Google Print works counter to the interests of not just the world’s readers, but also the world’s authors and publishers. Google issued an official statement â€Å" Copyright law is supposed to ensure that authors and publishers have an incentive to create new work, not stop people from finding out that the work exists. By helping people find books, we believe we can increase the incentive to publish them. After all, if a book isn’t discovered, it won’t be bought. † 39 40 Discussion1 The Library Project How much AG demand? $3 billion The Authors Guild is seeking $750 in damages for each copyrighted book Google copied, which would cost Google more than $3 billion, Google attorney Seth Waxman said. The guild argues Google is not making â€Å"fair use† of copyrighted material by offering snippets of works. Google has defended its library, saying it is fully compliant with copyright law. Discussion 1 Summary Who is harmed by Google’s Print Library program? Obviously, 2 parties were harmed by the birth of Google Book 1. Author Copyright, Revenue Reduction 2. Publisher Public can access online (free of charge), Publisher role will be finally eliminated 42. Parker at one point asked Robert J. LaRocca, a lawyer for the Authors Guild, said the legal issues would not take another decade or more to resolve. He said one possible outcome was that Google would be banned from going ahead with its plans, although he called that outcome â€Å"very remote† and said it was more likely that the Authors Guild, if victorious, would ask the judge to order a compulsory license requiring Google to pay $750 for each new copyrighted book it copied. 41 7 10/7/2013 For each group, try to devise a solution that would eliminate or lessen the harm. Author Copyright compensation Publisher Business agreement, Join Venture, Put them in the business model Fair Payment Structure for each parties may hard to be determined 43 44 Discussion2 How they make MONEY ? How they make MONEY ? The Top 10 Most Expensive Keywords are: 1. Insurance 2. Loans 3. Mortgage 4. Attorney 5. Credit 6. Lawyer 7. Donate 8. Degree 9. Hosting 10. Claim While the minimum bid per keyword is 5 cents in AdWords, the high cost keywords listed above are nowhere near that. Google can make up to $50 per click from the most expensive PPC keywords. Keyword Advertising is a highly lucrative business for Google. 45 46. 97% comes from online pay-per-click advertising. At WordStream we can’t How does Google make money? Surprisingly, get enough PPC; that’s why we decided to conduct some research and find out what the most expensive keywords are in Google. Some of our results about the most popular and most expensive PPC keywords were to be expected, while some (like cord blood and mesothelioma treatment) surprised us and our readers. Discussion2 How they make MONEY ? 47 Discussion Discussion 1 Summary Why is Google Pursuing the Library Project? What is in it for Google? Make a list of benefit to Google Discussion2 48 8 10/7/2013. Discussion 2 Summary Why is Google Pursuing the Library Project? 1. Increase Google Searches 2. More ads = More Profit 3. Market Expansion 4. Horizontal Integration 5. Build barrier to entry 49 50 Discussion If you were a librarian, would you support Google’s Print Library program? Why or why not? Discussion3 Publishers’ Opinion Google Books is a key to our overall Internet strategy of reaching new markets with our books in an effective and efficient way. We have seen overall traffic to our site increase, backlist sales rise, and we’ve acquired nearly 4,000 new direct book customers for free since the program launched. Evan Schnittman VP, Rights & Bus Dev 51 52 Discussion3 A 1999 Blackwell’s title, Metaphysics: An Anthology, has had 2,583 page views and 597 â€Å"buy this book† click-throughs since it became part of the program. Without any other marketing, the title has had â€Å"its best year in the U. S. since publication†¦Ã¢â‚¬  The high rate of â€Å"buy this book† clicks is translating into sales for our deep backlist. Edward Crutchley Book Sales Director Discussion3 Authors’ Opinion When The Gulf War Chronicles first appear in Google Books, its sales ranking on the Barnes & Noble index jumped by 85% and stay there Richard S. Lowry. Books featured in the Partner Program show a 15. 3% (customer) â€Å"conversion rate,† which means that web surfers who clicked on a Simon and Schuster book in Google Books either bought a book or went to the Simon and Schuster web site and, for example, subscribed to a newsletter. Conversion rates for other search engines languish around 1-3%. Kate Tentler Senior Vice President of Digital Media, Simon & Schuster 53 54 9 10/7/2013 Discussion3 The Library Project Copyright Dimension Discussion3 The Library Project Copyright Around The World 55 Mostly between 50 – 70 years 56 Discussion3 The Library Project Lesson from Related Industry Arriba Vs Kelly Discussion3 The Library Project Lesson from Related Industry Copyright of Image Copyright of Image Court Decision Arriba Soft operated a visual search engine on the Internet, which returned images instead of text to user search queries. Arriba compiled images from various websites and despite not getting consent from any of these websites, it formed a database containing reduced thumbnails of these images. Leslie Kelly, a professional photographer from California specializing in photographing California gold rush country, discovered that some of his pictures were embedded in the Arriba database. He sued Arriba Soft for copyright infringement. In this case, the U. S. Court of Appeals for the 9th Circuit determined Arriba’s use of Kelly’s photographs were â€Å"Fair Use† and thus not a copyright infringement. 1) not be commercial in nature, but a â€Å"transformative† purpose 2) The nature of copyright law is to protect creative works more so than works of fact 3) only provided the thumbnails of the images 4) serve as an advertising medium for Kelly’s work What do you think ? 57 58 Discussion3 The Library Project Lesson from Related Industry Copyright of Image Discussion3 The Library Project Lesson from Related Industry UMG vs MP3. com Court Decision Copyright of Music The court decided (1) & (4) were consistent with Fair Use and (2) & (3) were not. But on balance this was enough for it to grant Arriba’s motion and deny Kelly’s claims to copyright infringement, because of the weight it attached to (1). In 2000, UMG Recordings, Inc. brought a lawsuit to the U. S. District Court for the Southern District of New York against MP3. com. UMG Recordings sued MP3. com for copying its recordings and placing them onto MP3. com’s computer servers. These  The court found that Arriba never took ownership of Kelly’s work and determined the search engine used Kelly’s images for a purely transformative purpose. servers allowed people who had previously bought the CD to access the music on this CD online from multiple locations. 59 60 10 10/7/2013 Discussion3 The Library Project Lesson from Related Industry Copyright of Music Discussion3 The Library Project Lesson from Related Industry Sony Vs Universal City Studio Court Decision Copyright of Recording Universal City Studios sued Sony Corporations in 1979 on the claim that Sony’s MP3. com elected to defend itself with a Fair Use argument. The district courts, however, ruled in UMG’s favor stating that â€Å"copyright holders new recording device was a copyright infringement. The Betamax (Sony’s home recording device) allowed users to copy complete TV shows for â€Å"time shift† – the ability to watch programs at a time different than the allotted broadcast time slot. Sony argued its recording device was fair use and did not constitute any contributory infringement of copyright. had the exclusive rights to control derivative markets by refusing to license a copyrighted work. †29 By entirely copying recordings – creative works closer to the core of copyright protection The court did not find MP3. com’s use of the recordings to be consistent with the tenets of fair use. 61 62 Discussion3 The Library Project Lesson from Related Industry Copyright of Recording Discussion3 The Library Project Impact on Music Industry Court Decision The Supreme Court agreed with Sony on its contention of fair use, and in its decision emphasized the value of creating a new area of fair use to adapt for new technological capabilities: â€Å"Where valuable technology does not promote contributory infringement by third parties, the courts are more likely to grant fair use. † 63 64 Discussion3 The Library Project Format Revolution Discussion3 The Library Project Impact on Music Industry According to an undated RIAA press release, â€Å"global music piracy causes $12. 5 billion of economic losses every year, 71,060 U. S. jobs lost, and a loss of $422 million in tax revenues, $291 mil, a loss of $2. 7 billion in workers’ earningslion in personal income tax and $131 million in lost corporate income and production taxes. †35 In addition, RIAA argues, the loss in revenues provides a disincentive for record producers and music artists to produce the music. (For a graphical view of piracy on the music industry, please see Appendix IV). The Decline and Fall of Recorded Music Is the Case For a Format Revolution 65 66 11 10/7/2013 Discussion3 The Library Project Impact on Music Industry Discussion3 The Library of Digitization on the Book Industry The Impact Project Association of Canadian Publishers concluded that the best course of action was to But it turned out  to be that the not everyone agree with RIAA. But which side is the majority? And which side is correct? â€Å"educate publishers as to the situation but to leave it to them to determine whether to participate or not. † The report emphasized that â€Å"Google presents the industry with both an opportunity and a huge challenge. † The report noted that there is no fee for publishers to join the program, and Google â€Å"gives publishers a share of revenue from contextual ads, placed next to the book pages, that are actually clicked on. † advised that, â€Å"publishers are best served if they  own their own digital files, that Google does not give publishers a copy of any file that they digitize and that the Google file is not of superior quality. 67 68 If you were a librarian, would you support Google’s Print Library program? Why or why not? 1. Support as long as it’s under â€Å"Copyright Law†, or at the point that 1. 1 Authors will be properly inspired 1. 2 Business is on going 2. Google Books will be like world digital public library which definitely better than the physical library in many ways 3. The integration of knowledge will top up the wisdom of mankind 69 Discussion Discussion 3 Summary. Why firms like Amazon, Yahoo, and Microsoft opposed the Library Project? Why would a firm like Sony Support Google? 70 Discussion4 The Library Digital Cold War ofProject World? Discussion4 The Library Project Amazon vs Google â€Å"Dozens of libraries have understood the danger of the Google Book maneuver and have joined the OCA. † Jean-Claude Guedon, Professor of Literature at the University of Montreal 71 72 12 10/7/2013 Discussion4 Discussion4 The Library Project Microsoft, Yahoo vs Google Both are the competitors of Google in some ways.. But clearly that there is a huge gap between them, what will Google. Books impact on the gap? Will Google Books Settlement make the investment in Amazon’s Kindle both device and file useless ? With Google Books, every device that can connect to the internet can be e-Reader 73 74 Discussion4 The Library Project Google & Sony 75 Google TV is a Smart TV platform from Google co-developed by Intel, Sony, and Logitech that was launched in October 2010. [2] Google TV integrates the Google Chromebrowser to create an interactive television overlay on top of existing Internet 76 television and WebTV sites to add a 10-foot user interface. Discussion4 The Library Project Sony vs Amazon Discussion 4 Summary Why firms like Amazon, Yahoo, and Microsoft opposed the Library Project? The Google Books Settlement will grant Google the exclusive right to sell out of print works that remain under contract Amazon will be impacted dramatically because it is the biggest online bookstore and have just created their reading device â€Å"Kindle† which is pictured as the new era of book reading 77 78 13 10/7/2013 Discussion 4 Summary Why firms like Amazon, Yahoo, and Microsoft opposed the Library Project? Discussion 4 Summary Why would a firm like Sony Support Google? Yahoo would also opposed the settlement because Google search will definitely be more benefit to searchers Microsoft is the one who try creating the online library but not successful Sony is also the one who offer the reader device â€Å"The Daily Edition† so it want to challenges Amazon’s Kindle sale Sony also has the agreement with Google to access more than 500,000 e-books 79 80 Discussion Do you think the Library Project will result in a de facto monopoly in e-books, or will there be other competitors? Discussion5 The Digitalization Other Library Project Effort Live Search Books – Funded by Microsoft and started in 2006, folded in May of 2008. www. archive. org – driving force behind the Open Content Alliance, Internet Archive is a non-profit, and is the second-largest books scanning project, has scanned 1. 3 million books www. booksurge. com– subsidiary of Amazon. com, effort to digitize â€Å"hard-to-fi nd† books, giving 35% royalties on retail sales of paperback books. 81 82 Discussion5 The Digitalization Other Library Project Effort . Discussion5 The Library Monopoly ? Google, TheProject Jstor. org – archive system for academic journals â€Å" europeana. eu– provides access to European digital items including digitized paintings, books and films. I worry about the effects on competition. Google’s high settlement payments are barriers to entry by anyone else. Though it’s plausible no one had the resources or spine to compete with Google regardless, a judicial determination that the use was fair would have enabled more competition in parallel and distinct library offerings. Now, Google cements its advantage in yet another field. † www. safaribooksonline. com – provides access to books, videos, and tutorials from O’Reilly, Peachpit, Prentice Hall, Microsoft Press, and others. 83 Wendy Seltzer, Professor at American University’s Washington College of Law 84 14. 10/7/2013 Discussion5 The Library Monopoly ? Google, TheProject Discussion5 The Library Monopoly ? Google, TheProject â€Å" Has Google backed away from an interesting and socially constructive fair use fight in order to secure market power for itself? Does this deal give Google an unfair head start against any secondcomers to book scanning? Michael Madison, Professor at the University of Pittsburgh School of Law † As part of the settlement, Google agreed to pay $34. 5 million to establish the Books Rights Registry, which is supposed to serve as an independent party to dole out Google’s royalties to the rightful parties. Seventy percent of all revenues earned through the Google Books Project would go to the Books Rights Registry, and then on the holders of the copyrights. 85 86 Discussion5 Google, The Monopoly ? Discussion 5 Summary â€Å" Google will enjoy what can only be called a monopoly – a monopoly of a new kind, not of railroads or steel but of access to information. Google has no serious competitors. Do you think the Library Project will result in a de facto monopoly in e-books, or will there be other competitors? Probable !!!! 1. The settlement allows Google to sell copies of works that no other organization in the U. S. can sell 2. The settlement allows Google to do things that no one else can reasonably expect to ever be able to do. 87 88 † Robert Darnton, Head of the Harvard library system Discussion 5 Summary Do you think the Library Project will result in a de facto monopoly in e-books, or will there be other competitors? Discussion 5 Summary Do you think the Library Project will result in a de facto monopoly in e-books, or will there be other competitors? Probable !!!! 3. Currently, there is no reasonable expectation that a competitor to Google Book will or could ever arise 4. The current settlement allows Google to set prices for books that will ultimately be anti-competitive. 5. As more and more libraries disappear, and physical copies of orphaned works become harder to come by, Google’s monopolistic possession of these works will only strengthen. BTW !!!! Nothing is impossible in digital world, there are strongly negative criticisms about Google from may parties. Some even share their resource and build the new organization to challenge Google Book. The case like Microsoft Encarta and Wikipedia may be not only the case that giant is defeated by ant 89 90 15.

Marketing in the business world.

IntroductionWith competition so intense, many businesses is forced to find innovative ways to increase the quality and sales of their products, from manufacturing to inventory to marketing, using advance technology that is now readily available for anyone willing to adopt it. This is exactly why over the last few years’ information technology has taken a firm grasp and continues to gain momentum. The business world is competitive and everyday presents new and difficult challenges.   Companies must rely on the most effective marketing and sales strategy in order to remain in front of their competition.   In the business world, most companies nowadays use the web technology and Internet to ensure these goals are both surpassed and met. This paper discusses in detail the approach of companies to marketing in the business world.Marketing in the Business WorldIn the business world, effective marketing becomes increasingly tied up with the Internet and other electronic media, ma king the most of the Internet and other new technologies is important to a business success — from the brand image portrayed on its Web site to the development, maintenance and enhancement of customer relationships. In these increasingly uncertain and cynical times, marketing in the business world unpicks the challenges of e-marketing for many types of business.The Web is very information concentrated environment. Extensive amounts of information can be integrated, collected, presented, processed, and accessed through the Web by both consumers and marketers. Marketers now can track comprehensive information for all consumer interactions, not just select examples. On the other hand, soft market qualities, such as reliability and reputation, maybe more difficult to evaluate and gather.Consumers can increase more market information for criteria evaluation; however possible problems of information excess may increase recognised searching costs (Head et al. 2000). Marketers may pr ovide tools to facilitate consumer information collection, but may have to restructure their marketing strategies since competitors can also gather market information and match price differences.Peterson et al. (1997) argues that the Web will have major effect on communication, will influence transactions, but will have no effect on distribution unless the good is based on digital assets. Businesses, which consider the Web as a marketing instrument, primarily utilise it as a communication means to take advantage of its benefits in lower costs, personalisation, interactivity, digitisation, automation, and constant communication. Most businesses who do not currently sell their products/services through their web sites hold this view. Many businesses create their site to foster better communication and public relations. Consumers can obtain corporate information, and may be encouraged to subscribe to customised electronic flyers/newsletters.Mahajan and Wind (1989) explained that Web is a market discontinuity. Companies, which deal with the Web channel as a promising new marketplace that helps a complete range of interaction, may find that it co competes and -exists with traditional markets. New importance must be identified and valued by consumers to compete and participate with existing market channels. For instance, customers must value the ease and flexibility of using Web. Companies need to deal with market positions/boundaries to fit the new value with customers' needs, and look for proper business models in order to achieve these needs. Customer base will be new and existing groups with unique value principle, which may be difficult to attain through traditional channels.In addition to using the Web as a marketing tool and for information searching, consumers can increase their market power through high involvement in business processes and virtual communities. These are new Web-centered strategies, which are restricted in traditional markets by fixed physi cal assets and slow transfer of information (Werbach 2000). Some researchers have noted the commercial effects of Web groups (Kozinets 1999). Communication convenience allows consumers to form communities outside their traditional work or family groups.Such communities accumulate information or knowledge by learning from the experiences of individual community members. Information collection costs and times are often reduced for individuals within a community. Opinions from other consumers are often more valued than messages from marketers, especially in a Web market, where trust is critical and more difficult to build. Not only do groups have a strong effect on purchasers' decision-making, but they may also affect market variables such as products and prices.For example, stocks that capture the attention of participants in chat rooms can move noticeably in price (Bruce 1997). The Web, as an interactive marketplace, also gives the consumer data selection and personalisation power. C ustomers can select information of interest and personalise presentation forms for their own use. Personalized Web pages, which can be constructed fairly easily, increase customer power. Customers on the Web have greater control over what they view and examine. They can select their own path through the information network, process the data, or initiate communication with marketers.There is a general consensus that the industrial organisational impacts of using e-commerce as marketing tool will reflect two developments: 1) the expansion of relevant geographical markets, and 2) increased competition in those markets. The two changes are related (Globerman et al. 2001). However, E-commerce businesses are characterised by high market capitalisations, which are reflected in the perception of their business models by investors (Venkatraman 2000). Primarily, businesses in the Internet carry a 30% marketing budget in order to reach more customers.Specifically, as electronic commerce makes it less costly to identify beneficial transactions across a wider range of potential transactors, it should lead to an increased integration of markets that are currently segmented by high transactions costs across geographical space. In addition, geographically larger markets are ordinarily more contestable than smaller markets. In this perspective, one well-known international business professional stated that electronic commerce implies the end of borders and geography as industrial organisation constructs (Kobrin, 1995).Decision to include international buyers as part of the customer base for a business's Web site, changes must be made to the site in order to promote global consumers to buy products. Internationalising the Web site will aid in the attraction and retention of foreign users by allowing them easier access to the information and functions it presents in a standardised, more simplified manner.Most businesses lack the expertise and resources to create separate Web sit es along with the independent channels of marketing, distribution and production facilities needed for each target market they intend to enter. As a result, these businesses are expected to enter into the business world on a smaller scale, sticking to stages one and two when redesigning their Web sites with a global focus.ConclusionThe Internet has made an outstanding impact within its first decade of business use. Marketing professionals have been quick to realise the opportunities provided by the Internet. Particularly, they recognised that business could be improved by integrating the Internet with direct marketing practices such as database marketing. The challenge for information systems practitioners and professionals is to understand these opportunities with the accessible technologies in the relative constraints of an organisation.It is included that e-commerce which is driven by the exponential growth of the Web is the most common marketing practices taking advantage of the Web by utilising information technology to sell large quantities of products and to become more responsive to the individual. The role of the Internet, in particular, of the electronic commerce web sites, has been recognised as a marketing tool for attracting and maintaining customers.ReferenceBruce, C. (1997). Welcome to my parlor. Marketing Management, 5 (4), 11-24.Globerman, S., Roehl, T. and Standfird. (2001) Globalization and Electronic Commerce: Inferences from Retail Brokering. Journal of International Business Studies. Volume: 32. Issue: 4.Head, M., Archer, N.P., & Yuan, Y. (2000). World wide web navigation aid. International Journal of Human-Computer Studies, 53 (2), 301-330.Kobrin, S.J. 1995. Regional Integration in a Globally Networked Economy. Transnational Corporations, 4 (2): 15-33.Kozinets, R.V. (1999). E-tribalized marketing?: The strategic implications of virtual communities of consumption. European Management Journal, 17 (3), 252-264.Mahajan, V., & Wind, J. (1989) . Market discontinuities and strategic planning: A research agenda. Technological Forecasting and Social Change. 36 (August), 185-199.Peterson, R., Balasubramanian, S., & Bronnenberg, B.J. (1997). Exploring the implications of the internet for consumer marketing. Journal of the Academy of Marketing Science, 25 (4), 329-346.Venkatraman, N. (2000) Five steps to a dot.com strategy: How to find your footing on the Web, Sloan Management Review, 41(3), 15-28.Werbach, K. (2000). Syndication: The emerging model for business in the Internet era. Harvard Business Review 78 (3), 85-93.

The Pit and the Pendulum essays

The Pit and the Pendulum essays The Pit and the Pendulum is a short story written by Edgar Allan Poe and uses themes such as the conflict between physical and mental aspects of the human body. Poe also uses religion as a major theme in this story. This story is perhaps one of Poes more popular works. Poe uses elements frequently repeated in his other stories. The Pit and the Pendulum combines elements of both the grotesque and the arabesque (Thompson). This is shown when the main character must use his mind to overcome his torturers when his physical capabilities have failed him. Though not one of Poes best works, it achieves its own place as a hair-raising short story. This story uses symbolism involving religion, such as, the hand of General Lasalle reaching down to save the man represents the hand of god saving a soul. When the cell is about to explode this represents the fire and brimstone of hell (Thompson). The Pit and the Pendulum also uses aspects of the struggle between the two states of consciousness (Burduck). The states are that of the grotesque, which is of the body, and the arabesque, that of the mind. Mostly, the story is told by a man with only mental capabilities because physical exertion proves impossible at times. This is shown when the man is attempting to determine the size of the cell when he faints because he was so physically drained. Much of the story is devoted to the conflict of these two consciousnesses. As the man tries to free himself, he must rely on his sometimes maddened mind (Burduck). This stroy shows us that mankind can achieve their goal through his intelligence, and succeed despite overwhelming odds. This is exemplified by showing the man with almost no chance of survival and must rely on his mind and will power to live, who eventually beats his oppressors. I believe that this story shows that if we have faith in being rescued and a strong will to triumph ove...

Complete Guide Which Schools Use the Common Application

Complete Guide Which Schools Use the Common Application SAT / ACT Prep Online Guides and Tips Are you applying to college soon? If so, you’ve probably heard of the Common Application- an online application you can use for more than 800 colleges. Since you only have to fill out one application, it saves you time when applying to college. But which colleges use the Common Application? And which Common Application schools are in your state? We have a complete list here, broken down by state and updated for the 2019-20 academic year. What Is the Common Application? The Common Application is a college application shared by its member colleges. Member colleges then accept this application from prospective students. So what does this mean for you? Instead of filling out an individual application for each school, all you have to do is fill out the Common Application once and send it to whichever colleges you want to apply to that accept it. However, this doesn’t mean you can apply to dozens of colleges with the click of a button. Many colleges have additional supplements you have to submit. These are forms with additional questions and sometimes an extra essay. Furthermore, most colleges have application fees, so you can’t apply to hundreds of schools- unless, of course, you have a lot of money to burn! Finally, the Common Application only accepts colleges that use a holistic review process. In other words, Common Application colleges look at each applicant as a whole, taking into account grades, SAT/ACT scores, essays, extracurricular activities, letters of recommendation, etc. Because of this, all of these components are part of the Common Application. (However, the essay isno longer required for all schools.) // Who Uses the Common Application? More than 800 colleges use the Common Application! At least one college in every state accepts it, with the exception of North Dakota. In addition, more than 50 international universities from 18 countries accept the Common Application. While the Common Application is used by many private universities, some public school systems, including many schools in the State University of New York (SUNY) system, accept it as well. However, you should be aware that public schools tend to have their own application systems. Lastly, the Common Application is accepted by the following top colleges and universities: All eight Ivy League schools(Brown, Columbia, Cornell, Dartmouth, Harvard, Princeton, the University of Pennsylvania, and Yale) Many other highly selective schools, including Stanford, the University of Chicago, Caltech, Johns Hopkins, Northwestern, Vanderbilt, and Rice Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Complete List of Common Application Members Without further delay, here is the complete list of colleges that use the Common Application. The first list is organized alphabetically by state/region for US universities, while the second list is organized alphabetically by country for international schools. If you're wondering whether a particular school uses the Common Application, you can search for it on this page by using the ctrl + F function. Common Application Members by US State/Territory The following list contains all Common Application members within the US (states and territories). Alabama Birmingham-Southern College Samford University Spring Hill College University of Alabama at Birmingham University of South Alabama Alaska Alaska Pacific University Arizona Arizona State University Benedictine University Prescott College University of Arizona Arkansas Hendrix College Lyon College California AMDA College and Conservatory of the Performing Arts California College of the Arts California Institute of Technology (Caltech) California Lutheran University Chapman University Charles R. Drew University of Medicine and Science Claremont McKenna College Columbia College Hollywood Concordia University Irvine The Culinary Institute of America Dharma Realm Buddhist University Dominican University of California Harvey Mudd College Holy Names University Loyola Marymount University Marymount California University Menlo College Mills College Minerva Schools at KGI Mount Saint Mary's University, Los Angeles Notre Dame de Namur University Occidental College Otis College of Art and Design Pepperdine University Pitzer College Point Loma Nazarene University Pomona College Saint Mary's College of California Santa Clara University Scripps College Soka University of America Southern California Institute of Architecture Stanford University University of La Verne University of the Pacific University of Redlands University of San Diego University of San Francisco University of Southern California University of the West Westmont College Whittier College Woodbury University Colorado Colorado College Colorado State University Johnson Wales University- Denver Naropa University Regis University University of Colorado Boulder University of Denver University of Northern Colorado Western Colorado University Connecticut Albertus Magnus College Central Connecticut State University Connecticut College Eastern Connecticut State University Fairfield University Mitchell College Quinnipiac University Sacred Heart University Southern Connecticut State University Trinity College University of Bridgeport University of Connecticut University of Hartford University of New Haven University of Saint Joseph Wesleyan University Western Connecticut State University Yale University Delaware University of Delaware District ofColumbia American University The Catholic University of America The George Washington University Howard University Trinity Washington University Florida Ave Maria University Barry University Eckerd College Flagler College Florida Institute of Technology Florida Polytechnic University Florida Southern College Florida State University Jacksonville University Johnson Wales University- North Miami Keiser University Flagship Campus- West Palm Beach Lynn University New College of Florida Nova Southeastern University Ringling College of Art and Design Rollins College Saint Leo University St. Thomas University Stetson University University of Central Florida University of Miami University of North Florida University of Tampa University of West Florida Webber International University Wilkes Honors College of FAU Georgia Agnes Scott College Berry College Brenau University Clark Atlanta University Emmanuel College Emory University Georgia College Georgia Institute of Technology (Georgia Tech) Georgia State University Mercer University Morehouse College Oglethorpe University Piedmont College Savannah College of Art and Design Spelman College Hawaii Chaminade University of Honolulu Hawai'i Pacific University Idaho The College of Idaho Northwest Nazarene University University of Idaho Illinois Augustana College Benedictine University Bradley University Chicago State University Columbia College Chicago Concordia University Chicago DePaul University Flashpoint Chicago, A Campus of Columbia College Hollywood Illinois College Illinois Institute of Technology Illinois Wesleyan University Knox College Lake Forest College Lewis University MacMurray College McKendree University Millikin University Monmouth College North Park University Northwestern University Principia College Quincy University Saint Xavier University School of the Art Institute of Chicago Trinity Christian College University of Chicago University of Illinois at Chicago University of St. Francis Wheaton College Indiana Anderson University Butler University DePauw University Earlham College Franklin College Goshen College Hanover College Holy Cross College Indiana University Bloomington Indiana University-Purdue University Indianapolis (IUPUI) Manchester University Purdue University Purdue University Fort Wayne Rose-Hulman Institute of Technology Saint Mary's College of Indiana Saint Mary-of-the-Woods College Trine University University of Evansville University of Indianapolis University of Notre Dame University of Saint Francis- Fort Wayne Valparaiso University Wabash College Iowa Coe College Cornell College Drake University Grinnell College Luther College Morningside College Simpson College St. Ambrose University University of Dubuque University of Iowa University of Northern Iowa Upper Iowa University Wartburg College Kansas Benedictine College McPherson College University of Kansas Kentucky Asbury University Bellarmine University Centre College Eastern Kentucky University Transylvania University University of Kentucky Louisiana Centenary College of Louisiana Dillard University Louisiana State University AM- Baton Rouge Loyola University New Orleans Tulane University University of New Orleans Xavier University of Louisiana Maine Bates College Bowdoin College Colby College College of the Atlantic Husson University Maine College of Art Maine Maritime Academy Saint Joseph's College of Maine Thomas College Unity College University of Maine University of Maine at Farmington University of Maine at Fort Kent University of Maine at Machias University of Maine at Presque Isle University of New England University of Southern Maine Maryland Capitol Technology University Frostburg State University Goucher College Hood College Johns Hopkins University Loyola University Maryland Maryland Institute College of Art McDaniel College Notre Dame of Maryland University Salisbury University St. John's College St. Mary's College of Maryland Stevenson University University of Maryland, Baltimore County Washington College Massachusetts Amherst College Anna Maria College Assumption College Babson College Bard College at Simon's Rock- The Early College Bay Path University Becker College Bentley University Boston College Boston University Brandeis University Bridgewater State University Clark University College of the Holy Cross Curry College Dean College Eastern Nazarene College Elms College Emerson College Emmanuel College Framingham State University Franklin W. Olin College of Engineering Hampshire College Harvard College Hellenic College Hult International Business School Lasell College Lesley University Massachusetts College of Art and Design Massachusetts College of Liberal Arts Massachusetts College of Pharmacy and Health Sciences (MCPHS University) Merrimack College Montserrat College of Art Mount Holyoke College Nichols College Northeastern University Pine Manor College Regis College SimmonsUniversity Smith College Springfield College Stonehill College Suffolk University Tufts University University of Massachusetts Amherst University of Massachusetts Boston University of Massachusetts Dartmouth University of Massachusetts Lowell Wellesley College Wentworth Institute of Technology Western New England University Wheaton College Williams College Worcester Polytechnic Institute Michigan Albion College Alma College Calvin College Hillsdale College Hope College Kalamazoo College Kettering University Lawrence Technological University Michigan State University Northwood University Olivet College Spring Arbor University University of Detroit Mercy University of Michigan University of Michigan- Flint Wayne State University Western Michigan University Minnesota Augsburg University Carleton College College of Saint Benedict College of St. Scholastica Concordia College of Moorhead Gustavus Adolphus College Hamline University Macalester College Saint John's University Saint Mary's University of Minnesota St. Catherine University St. Olaf College University of Minnesota Duluth University of Minnesota Morris University of Minnesota Rochester University of Minnesota Twin Cities University of St. Thomas Mississippi Millsaps College Mississippi State University University of Mississippi (Ole Miss) University of Southern Mississippi Missouri Columbia College Drury University Lindenwood University Maryville University of St. Louis Missouri University of Science and Technology Rockhurst University Saint Louis University Southeast Missouri State University St. Louis College of Pharmacy Stephens College Truman State University University of Central Missouri University of Missouri University of Missouri- Kansas City University of Missouri- St. Louis Washington University in St. Louis Webster University Westminster College William Jewell College Montana Carroll College University of Montana University of Providence Nebraska Creighton University Hastings College Nebraska Wesleyan University University of Nebraska- Lincoln Nevada Sierra Nevada College University of Nevada, Las Vegas New Hampshire Colby-Sawyer College Dartmouth College Franklin Pierce University Keene State College New England College New Hampshire Institute of Art Plymouth State University Rivier University Saint Anselm College Southern New Hampshire University University of New Hampshire New Jersey Bloomfield College Caldwell University Centenary University The College of New Jersey College of Saint Elizabeth Drew University Fairleigh Dickinson University Felician University Georgian Court University Kean University Monmouth University New Jersey City University New Jersey Institute of Technology Princeton University Ramapo College of New Jersey Rider University Rowan University Saint Peter's University Seton Hall University Stevens Institute of Technology Stockton University William Paterson University of NJ New Mexico St. John's College Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. New York Adelphi University Albany College of Pharmacy and Health Sciences Alfred University The American Musical and Dramatic Academy Bard College Barnard College Canisius College Cazenovia College Clarkson University Colgate University College of Mount Saint Vincent The College of New Rochelle The College of Saint Rose Columbia University Concordia College The Cooper Union for the Advancement of Science and Art Cornell University The Culinary Institute of America CUNY Queens College D'Youville College Daemen College Dominican College Elmira College Fordham University Hamilton College Hartwick College Hilbert College Hobart and William Smith Colleges Hofstra University Houghton College Iona College Ithaca College Keuka College Le Moyne College List College- The Jewish Theological Seminary Long Island University Brooklyn Long Island University Post Manhattan College Manhattanville College Marist College Marymount Manhattan College Mercy College Molloy College Mount Saint Mary College Nazareth College The New School New York Institute of Technology New York School of Career Applied Studies of Touro College University System New York University (NYU) Niagara University Pace University Paul Smith's College Rensselaer Polytechnic Institute (RPI) Roberts Wesleyan College Rochester Institute of Technology The Sage Colleges Sarah Lawrence College Siena College Skidmore College St. Bonaventure University St. Francis College St. John Fisher College St. John's University St. Joseph's College- Brooklyn St. Joseph's College- Long Island St. Lawrence University St. Thomas Aquinas College SUNY Alfred State College SUNY Binghamton University SUNY Buffalo State College SUNY Cobleskill SUNY College at Brockport SUNY College at Geneseo SUNY College at Old Westbury SUNY College at Oneonta SUNY College of Environmental Science Forestry SUNY College of Technology at Canton SUNY Cortland SUNY Delhi SUNY Farmingdale State College SUNY Fredonia SUNY Maritime College SUNY Morrisville State College SUNY New Paltz SUNY Oswego SUNY Plattsburgh SUNY Polytechnic Institute SUNY Potsdam SUNY Purchase College SUNY Stony Brook University SUNY University at Albany SUNY University at Buffalo Syracuse University Union College University of Rochester Utica College Vassar College Wagner College Webb Institute Wells College North Carolina Appalachian State University Barton College Catawba College Davidson College Duke University East Carolina University Gardner-Webb University Guilford College High Point University Johnson Wales University- Charlotte Meredith College North Carolina AT State University North Carolina State University Queens University of Charlotte Salem College St. Andrews University University of North Carolina Asheville University of North Carolina at Chapel Hill (UNC) University of North Carolina at Charlotte University of North Carolina Greensboro University of North Carolina Wilmington Wake Forest University Warren Wilson College North Dakota None Ohio Antioch College Art Academy of Cincinnati Ashland University Baldwin Wallace University Bluffton University Bowling Green State University Capital University Case Western Reserve University CCAD- Columbus College of Art Design Cleveland State University College of Wooster Defiance College Denison University Hiram College John Carroll University Kent State University Kenyon College Lake Erie College Lourdes University Malone University Marietta College Miami University Muskingum University Oberlin College of Arts and Sciences Oberlin Conservatory of Music Ohio Northern University The Ohio State University Ohio University Ohio Wesleyan University Otterbein University Tiffin University University of Akron Main Campus University of Cincinnati University of Cincinnati- Blue Ash College University of Cincinnati- Clermont College University of Dayton The University of Findlay University of Mount Union The University of Toledo Urbana University- A Branch Campus of Franklin University Ursuline College Walsh University Wilberforce University Wittenberg University Wright State University Xavier University Oklahoma Oklahoma City University The University of Oklahoma The University of Tulsa Oregon Concordia University George Fox University Lewis Clark College Linfield College Northwest Christian University Oregon State University Pacific University Oregon Reed College University of Oregon University of Portland Warner Pacific University Willamette University Pennsylvania Albright College Allegheny College Alvernia University Arcadia University Bryn Mawr College Bucknell University Cabrini University Cairn University California University of Pennsylvania Carnegie Mellon University Cedar Crest College Chatham University Delaware Valley University DeSales University Dickinson College Drexel University Edinboro University of Pennsylvania Elizabethtown College Franklin Marshall College Gannon University Gettysburg College Harrisburg University of Science and Technology Haverford College Immaculata University Jefferson (Philadelphia University + Thomas Jefferson University) Juniata College Keystone College King's College La Roche University La Salle University Lafayette College Lebanon Valley College Lehigh University Lycoming College Marywood University Mercyhurst University Millersville University Moore College of Art and Design Moravian College Muhlenberg College Neumann University Pennsylvania Academy of the Fine Arts Pennsylvania State University (Penn State) Robert Morris University Rosemont College Saint Francis University Saint Joseph's University Saint Vincent College Seton Hill University Shippensburg University of Pennsylvania Susquehanna University Swarthmore College Temple University Thiel College University of Pennsylvania University of Pittsburgh University of the Sciences The University of Scranton Ursinus College Villanova University Washington Jefferson College West Chester University of Pennsylvania Westminster College Widener University Wilkes University Wilson College York College of Pennsylvania Puerto Rico Universidad Ana G. Mà ©ndez, Recinto de Carolina Universidad del Sagrado Corazon Rhode Island Brown University Bryant University Johnson Wales University- Providence New England Institute of Technology Providence College Rhode Island College Rhode Island School of Design Roger Williams University Salve Regina University University of Rhode Island South Carolina Columbia College Converse College Furman University Newberry College Presbyterian College Wofford College South Dakota Augustana University Tennessee Belmont University Christian Brothers University Fisk University Lipscomb University Middle Tennessee State University Rhodes College Sewanee: The University of the South Tusculum University The University of Tennessee Knoxville Vanderbilt University Watkins College of Art, Design Film Texas Austin College Baylor University The Culinary Institute of America Rice University Southern Methodist University Southwestern University St. Edward's University Texas Christian University Texas Lutheran University Trinity University University of Dallas University of Houston University of North Texas Utah Westminster College Vermont Bennington College Castleton University Champlain College Goddard College Marlboro College Middlebury College Northern Vermont University Norwich University Saint Michael's College Sterling College University of Vermont Vermont Technical College Virginia Christopher Newport University The College of William Mary Eastern Mennonite University Emory Henry College George Mason University Hampden-Sydney College Hollins University Jefferson College of Health Sciences Mary Baldwin University Marymount University Old Dominion University Radford University Randolph College Randolph-Macon College Roanoke College Sweet Briar College University of Lynchburg University of Mary Washington University of Richmond University of Virginia (UVA) The University of Virginia's College at Wise Virginia Commonwealth University Washington and Lee University Washington The Evergreen State College Gonzaga University Pacific Lutheran University Saint Martin's University Seattle Pacific University Seattle University University of Puget Sound Whitman College Whitworth University West Virginia Bethany College Marshall University West Virginia University West Virginia Wesleyan College Wheeling Jesuit University Wisconsin Beloit College Carroll University Carthage College Concordia University Wisconsin Edgewood College Lawrence University Marquette University Milwaukee School of Engineering Northland College Ripon College St. Norbert College University of Wisconsin- Madison University of Wisconsin- Stevens Point University of Wisconsin- Stout Wyoming University of Wyoming International Common Application Members by Country The following list, organized by country, contains all international Common Application schools. At present, 60 schools outside the USuse the Common Application. Australia Monash University Bulgaria American University in Bulgaria Canada Bishop's University Queen's University, Canada Quest University Canada St. Thomas University, Canada University of Guelph China Duke Kunshan University University of Michigan- Shanghai Jiao Tong University Joint Institute France The American University of Paris Germany Bard College Berlin Jacobs University Bremen Hong Kong The University of Hong Kong Ireland Mary Immaculate College Maynooth University University College Dublin University of Limerick Italy The American University of Rome John Cabot University in Rome Japan Doshisha University, The Institute for the Liberal Arts Temple University, Japan Campus Latvia Riga Business School Lebanon American University of Beirut Qatar Carnegie Mellon University in Qatar Northwestern University in Qatar Singapore Yale NUS College South Korea Sungkyunkwan University (SKKU), Korea Underwood International College, Yonsei University Spain IE University IE University- Madrid Saint Louis University- Madrid Campus Universidad Carlos III de Madrid Switzerland Ecole hà ´telià ¨re de Lausanne (EHL) Franklin University Switzerland United Kingdom Arts University Bournemouth Bath Spa University Bournemouth University Brunel University London Durham University ESCP Europe Business School Newcastle University Regent's University London Richmond, The American International University in London Robert Gordon University St. Mary's University, Twickenham, London University of Aberdeen University of Bristol University of Derby University of East Anglia University of East London University of Glasgow University of Huddersfield University of Lincoln University of Plymouth University of Sheffield University of St. Andrews University of Stirling University of Warwick University of West London University of Worcester What’s Next? The Common Application isn’t the only application you can use to apply to college. Learn about the Universal College Application and what sets it apart. Working on your college essay? Learn what not to dowith our in-depth guide. Trying to decide if you should retake the SAT or ACT? Learn how to develop a target ACT score or SAT score based on the colleges you want to apply to. You can also read about ACT/SAT scores for the Ivy League. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

How to Split Strings in Ruby

How to Split Strings in Ruby Unless user input is a single word or number, that input will need to be split  or turned into a list of strings or numbers. For instance, if a program asks for your full name, including middle initial, it will first need to split that input into three separate strings before it can work with your individual first, middle and last name. This is achieved using the String#split method. How String#split Works In its most basic form, String#split takes a single argument: the field delimiter as a string. This delimiter will be removed from the output and an array of strings split on the delimiter will be returned. So, in the following example, assuming the user input their name correctly, you should receive a three-element Array from the split. #!/usr/bin/env rubyprint What is your full name? full_name gets.chompname full_name.split( )puts Your first name is #{name.first}puts Your last name is #{name.last} If we run this program and enter a name, well get some expected results. Also, note that name.first and name.last are coincidences. The name variable will be an Array, and those two method calls will be equivalent to name[0] and name[-1] respectively. $ ruby split.rbWhat is your full name? Michael C. MorinYour first name is MichaelYour last name is Morin However,  String#split is a bit smarter than youd think. If the argument to String#split is a string, it does indeed use that as the delimiter, but if the argument is a string with a single space (as we used), then it infers that you want to split on any amount of whitespace  and that you also want to remove any leading whitespace. So, if we were to give it some slightly malformed input such as Michael C. Morin (with extra spaces), then String#split would still do what is expected. However, thats the only special case when you pass a String as the first argument. Regular Expression Delimiters You can also pass a regular expression as the first argument. Here, String#split becomes a bit more flexible. We can also make our little name splitting code a bit smarter. We dont want the period at the end of the middle initial. We know its a middle initial, and the database wont want a period there, so we can remove it while we split. When String#split matches a regular expression, it does the same exact thing as if it had just matched a string delimiter: it takes it out of the output and splits it at that point. So, we can evolve our example a little bit: $ cat split.rb#!/usr/bin/env rubyprint What is your full name? full_name gets.chompname full_name.split(/\.?\s/)puts Your first name is #{name.first}puts Your middle initial is #{name[1]}puts Your last name is #{name.last} Default Record Separator Ruby is not really big on special variables that you might find in languages like Perl, but String#split does use one you need to be aware of. This is the default record separator variable, also known as $;. Its a global, something you dont often see in Ruby, so if you change it, it might affect other parts of the code- just be sure to change it back when finished. However, all this variable does is act as the default value for the first argument to String#split. By default, this variable seems to be set to nil. However, if String#splits first argument is nil, it will replace it with a single space string. Zero-Length Delimiters If the delimiter passed to String#split is a zero-length string or regular expression, then String#split will act a bit differently. It will remove nothing at all from the original string and split on every character. This essentially turns the string into an array of equal length containing only one-character strings, one for each character in the string. This can be useful for iterating over the string and was used in pre-1.9.x and pre-1.8.7 (which backported a number of features from 1.9.x) to iterate over characters in a string without worrying about breaking up multi-byte Unicode characters. However, if what you really want to do is iterate over a string, and youre using 1.8.7 or 1.9.x, you should probably use String#each_char instead. #!/usr/bin/env rubystr She turned me into a newt!str.split().each do|c| puts cend Limiting The Length of the Returned Array So back to our name parsing example, what if someone has a space in their last name? For instance, Dutch surnames can often begin with van (meaning of or from). We only really want a 3-element array, so we can use the second argument to String#split that we have so far ignored. The second argument is expected to be a Fixnum. If this argument is positive, at most, that many elements will be filled in the array. So in our case, we would want to pass 3 for this argument. #!/usr/bin/env rubyprint What is your full name? full_name gets.chompname full_name.split(/\.?\s/, 3)puts Your first name is #{name.first}puts Your middle initial is #{name[1]}puts Your last name is #{name.last} If we run this again and give it a Dutch name, it will act as expected. $ ruby split.rbWhat is your full name? Vincent Willem van GoghYour first name is VincentYour middle initial is WillemYour last name is van Gogh However, if this argument is negative (any negative number), then there will be no limit on the number of elements in the output array and any trailing delimiters will appear as zero-length strings at the end of the array. This is demonstrated in this IRB snippet: :001 this,is,a,test,,,,.split(,, -1) [this, is, a, test, , , , ]

Politics Essay Example | Topics and Well Written Essays - 750 words - 1

Politics - Essay Example To be specific he labeled it as a ghost or counterfeit of a part of politics (Plato) Socrates found it shameful but nonetheless revealed that what Gorgias and Polus claims to be an art may be considered under flattery. It is a persuasion not done by organized logic but a form of flattery which reveals that it is not genuine (Plato). To elucidate on this concepts, Socrates used the concepts of medicine and gymnastics as masked by cookery and tiring respectively and as such are knavish, false, ignoble and illiberal (Plato). They are deceitfully overlaid with lines, colors, enamels, garments creating a spurious beauty to the neglect of the true beauty (Plato). Having said this, Socrates considers rhetoric lower than art, not a work of a scholarly person and is fake. Socrates also highlighted the point that rhetoricians can fall to injustice as opposed to Gorgias’ claim that it is to be of noble purpose such as the purpose of those in the field of medicine (Plato). In contrast Socrates refuted that rhetoric can be unjust as evidently given by Polus as an example. As fake, rhetoric cannot be used by men of justice but is associated with perverse men who desire not the good of the society but the pursuit of their own self-interest as seen with the tyrants, who are seen to kill, despoil or exile anyone whom they please (Plato). Men of the state can be rhetoricians who can persuade citizens but not do justly. In the end, Socrates considered them pitiful and definitely not to be envied as he considers the sufferers more blessed than those who bring suffering (Plato). In the end, he even cited that the man who does what he wills even though it is evil is not necessarily powerful because power is evidenced by what is good. A deep stab to the integrity of politics is Socrates’ assertion that rhetoric is under flattery and therefore not genuine. This is a painful truth that everyone

The Greek challenge for European economic integration Dissertation

The Greek challenge for European economic integration - Dissertation Example The paper scrutinizes the likely economic effects to individual European nations as a result of the exit of the Greek nation with the burden of the debts incurred with entry into the euro zone and the use of the Euro as a result. Introduction Economic integration among countries involves the countries joining hands to achieve one economic goal. When countries integrate economically they benefit in the increased revenue as a result of the reduction of the trade tariffs. The reverse is true for the countries not in economic integration as such countries will suffer high trade tariffs set by their counterparts that will in the long run make trade expensive and not easy to run. Economic integration involves countries making their counterparts easier to trade with. This involves coming up with a common currency akin to the Euro that is used by the states in the European Union as a form of currency. The countries can also make trade between them easier by providing goods and service needed by the one country say x in exchange for what the other country say y produces and is needed by x. The main concepts of economic integration include the following. ... It was originally formed by six countries that are Netherlands, Luxembourg, Belgium, Italy, Germany and France. Currently the union boasts a list of 27 members after entry of other European countries over the years. The idea to come together as united nation was informed by the following. To help rebuild each other after the economic destruction occasioned by the World War 2. This was also meant to foster peace and stability in the European countries through economic development as economic instability was perceived to bring about political instability through support of growth of extremists in facism and communism. This was informed by the breaches done during the world war and efforts to heal the wounds so caused as a result. Further the integration was meant to foster bilateral ties between the European nations. In addition the intergration was meant to bring unity between east and west Europe that was separated and to counter threat from the Soviet Union. After the formation of t he European Union, countries in the union decided to come up with a common currency to facilitate trade between the member nations in the bloc. With the use of a common currency the countries are able to carry out trade efficiently and the transactions are effective. The Greek nation Greece is a member state of the European economic integration. It is said to have joined the euro zone in the year 2001. Initially, the union was only meant for the country in the higher upper end like Germany and France as opposed to the countries in t he periphery like Greek. The country however, managed to convince the members of the euro zone for it to be considered into the integration. This Greek nation thought will help prosper it economic growth with the